The launch of a broadcast of the Olympic Games in 16 Russian cities

Important
July 27 – 28, 2012, 22:30 presentation

On July 27, the companies Digicast and Rostelecom opened a studio complex in the Digital October center specially created for the Live Sites project. The complex began live broadcasting of the Games in 16 Russian cities and on the Internet from the opening ceremony of the XXX anniversary of the Olympic Games.

Until August 12, visitors of the entertainment channel Zabava.ru and those who came to the Live Sites fan zones that have opened in Kemerevo, Krasnodar, Moscow, Novosibirsk, Smolensk, Sochi, Tambov, Khabarobsk, Khanty-Mansiisk, and other cities to cheer for the Russian athletes were able to follow the course of the competitions live online.

The Olympic Live Sites are a project of the International Olympic Committee. Such areas for fans began to be created during the 2000 Sydney Olympic Games. The organizers of the Summer 2012 Games attracted up to 35 thousand people a day to the central area of London. In Russia, areas for fans have started to be created for the European Football Championship.

The key task looming before Digicast in the course of work on this project was the creation of unique transmissions and live broadcasting thereof from London to 16 Russian cities. As a first priority, a transmission was organized in real time of 26 video streams of world television channels from London to the Digicast studio complex in Moscow. This complex was created in the Digital October Center especially for the Live Sites project. In it, there were situated workplaces for directors, film editors, and sound editors, who formed a video broadcast out of the incoming material. They carried out editing and added subtitles, commentary, announcements, daily digests, rankings, and other infographics in real time. In this way, content was created of four television channels, with is encrypted and transmitted through Rostelecom’s networks for broadcasting in the Live Sites zones in Russian cities and on the Zabava.ru portal.

The Live Sites is going to develop: both the amount of fan zones and the number of Russian cities in which such fan zones will be created will grow. After all, in just two years, Russia will host the Winter Olympic Games in Sochi, and the European Football Championship in four.

contacts

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