Smart Crowdsourcing for e-Commerce Startups

September 24, 2013, 17:00


The Digital October Center is looking for projects that are making innovations in the world of online retail for its new episode of Chain Reaction, which will be shot on September 24th. The best project will be recognized in a publication with a circulation of 32 million readers, while the best studio audience member will received a free ticket to TechCrunch Moscow.

For Projects

The Chain Reaction format was specially designed to give young tech companies with at least a prototype (or, better yet, their first sales) the opportunity to make a name for themselves on the market and to gather valuable feedback from the community.

You’ll give a three-minute long presentation, after which you’ll hear an exhaustive rundown of the weak points, mistakes, and strong points of your services, as well as advice for your future development from industry experts and an engaged audience.

Each project featured during the session will receive:

  • a set of recommendations regarding work models, monetization, and marketing,
  • an interactive growth map,
  • and a ‘pump-up’ for your presentation before the session, led by experts from PwC and DO.

The episode’s best startup will receive international recognition in “Russia Beyond the Headlines,”

an English-language publication that is available in print, online, and mobile versions and engages 32 million readers across 21 countries. You can see examples of RBTH’s recent write-ups here and here. Media support for Chain Reaction and its startups is also provided by, as well as a number of other online resources.

Want to participate? Fill out this form, including a link to your project site or presentation in the final field. Applications will be accepted through September 18th. The three startups with the most potential will be chosen to take part in the session.

For Audience Members

Attending Chain Reaction will give you the chance to make new contacts in the industry, learn from the mistakes of others, and get a firsthand look at new statistics and case studies relevant to the market that’s interesting to you.

And, most importantly, it could win you a free pass to the TechCrunch conference to be held December 8th-9th:

just share your expertise by asking the startups questions worthy of the judges’ panel.

Admission to this event is free of charge; all you have to do is register. After you’ve signed up once, you can also attend the second session being held the same day. As you’ll recall, this is a video shoot; we need to stick to a strict time schedule, so we ask you not to be late. The studio doors will close promptly at the agreed-upon time.

*Since 2010, the Russian version of the international TechCrunch IT conference has been showing off all of the most interesting developments our country’s tech market has to offer to the world. TC Moscow 2013 will take you back to the roots of innovation: its mission to improve quality of life and the efficiency of its everyday practices.

Participants will enjoy two days of ‘innovation detox’: rich discussions, the hottest industry news, a trade show, and pitch sessions from, among others, educational, medical, and financial startups, the best of which will face off in an annual ‘battle’ on Digital October’s main stage. This event will bring together conference heads Mike Butcher (TechCrunch Europe) and Ned Desmond (AOL Tech Media), 50 presenters from Russia, Europe, and the US, a thousand entrepreneurs, venture capitalists, and representatives from major IT firms, and journalists from around the world.


100000000000002246337146 show Tatiana
Business Development Director of Fast Lane Ventures
729 show Kirill
CEO (X5 Retail Group)
679 show Gernam
Owner at Liveinternet, Founder at LBE, TopList,
100000000000000434783400 show Anton
735 show Dmitry
CCO Yandex.Money

photo gallery

all photos of event

intellectual partner

Russian Venture Company

media coverage

Plus Journal


119072, Moscow, Bersenevskaya Naberezhnaya, 6, str.3

+7 (495) 003–16–16
+7 (985) 766–19–25