TopThinkers: Erik Qualman on Great Marketing Strategies

May 26, 2014, 09:00 master class

On May 26th, the Digital October Center will host the first lecture given by the in-demand digital marketing specialist to the Russian public.

Erik Qualman, well-known for his work with Starbucks, AT&T, Yahoo, Cadillac, Google, and other upper echelon companies, his bestseller Socialnomics, and his teaching work at Boston University’s business school, will offer an interactive, six-hour master class entitled “Social Media & Digital.”

Trends, tools, and best practices of online and mobile marketing, leadership, and efficiency—you will learn:

  • Great digital marketing strategies in action
  • Why new media is a social revolution and not a fad, and what is in store for it
  • How brands are successful in social networks
  • S.T.A.M.P.: the five best strategies for digital leadership
  • Tools, management technologies, and technologies for protecting personal, family, and corporate reputations online


During this master class the presentations of other experts will also take place. They will help Erik to develop wider the subject of new technologies in marketing and business.

The seminar will be opened by the Ericsson evangelist Michael Byorling: he’ll explain why digitalization is becoming the requirement of companies’ survival nowadays and how to manage these happening changes. Also he will share stats and cases from his employer.

Konstantin Zherebtsov, the Head of Projects in Digital agency Molinos, will continue the theme of digitalization and using new technologies in marketing. He’s going to speak about communication with the consumers: situational content, tools of connecting online and offline audiences, digital ecosystems of brands. 

Each of the blocks can be reviewed in detail here. The program will also include a presentation by Qualman’s Russian colleagues and several Q&A sessions with him. All events will be offered with simultaneous translation.

The event is ticketed. There are several ways to participate, including everything from tuning in to the online broadcast to the premium package, which includes a dinner with Qualman. The event organizers are offering four different packages in total, the costs of which will increase as the date of the master class approaches, beginning in March. Learn more about the current offerings here.

The interactive master class with Erik Qualman will kick off the TopThinkers cycle, a series of meetings put on by the RichMind Group with the best digital tech, marketing and sales, management, and self-help minds in the world.

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119072, Moscow, Bersenevskaya Naberezhnaya, 6, str.3

+7 (495) 003–16–16
+7 (985) 766–19–25