Rogan Taylor. Playing in the Digital Field

November 23, 2011, 20:00 lecture


On November 23rd at Digital October, Rogan Taylor delivered a lecture on “Playing in the Digital Field”. The lecture launched a new Knowledge Stream Project series, “Sports Technologies”.

Rogan Taylor founded and directs the Football Industry Group at the University of Liverpool. Under his leadership in 1997, Britain launched the first Football MBA program, which produces personnel for football clubs around the world, from Singapore to London and Moscow. Rogan is an expert in communication between club management and fans, as well as a consultant on sponsorship deals between major brands, clubs, and football associations. He has written five books about football, regularly appears on television, and serves as a visiting professor at foreign universities, including the Shanghai Football Academy.

In his lecture, Rogan Taylor discussed how to promote a football club and work with fans using modern digital media like Internet television, websites, and social networks. In particular, the talk addressed the Liverpool Football Club’s creation of an official club television channel. Rogan demonstrated how media can help increase fans’ loyalty to a club and also bring in additional sources of revenue.

The lecture took place via teleconference, in English with simultaneous translation. Afterward, a round table will be held in Digital October’s conference hall with leading Russian sports and sports media experts.

If you could not make it to the lecture, we invite you to watch the broadcast on our website.

To continue the discussion online, use the Twitter hashtag #knowledgestream.

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