Advertising on Facebook

February 16, 2013, 19:00 program

On February 16, the second General Assembly workshop on “Advertising on Facebook” was be held at the Digital October center.

More than one billion people are registered on Facebook. An audience of this size provides a fantastic opportunity to take your business to a whole new level. This workshop helped a business of any size to achieve great results using the Facebook marketing strategies.

The presenter of the workshop, Matt Monahan, is the cofounder and CEO of ALPHABOOST, which helps people advertisers on social networks make better decisions. He is also the cofounder of the Sharethrough website and mentor of 500 startups.


  • What does marketing on Facebook involve? We’ll look at the difference between paid, own and acquired media and find out how to measure the ROI for each.
  • The best ways of developing targeted ad strategies on Facebook, including 10 fantastic ad tactics and methods for collecting analytics data about your target audience on Facebook.
  • How to use quantitative analyses to reach your social advertising goals.
  • The best examples of content that work effectively on Facebook.
  • Media outside Facebook. YouTube, LinkedIn, Twitter etc.


19:00 Reception
19:30 Screening of GA Business Course: "Getting Started with Facebook Advertising" (in English with Russian subtitles)
20:15 Discussion with special guests
21:00 Live music performance
21:30 Happy Hour

photo gallery

all photos of event


119072, Moscow, Bersenevskaya Naberezhnaya, 6, str.3

+7 (495) 003–16–16
+7 (985) 766–19–25