Work with Google Analytics

October 11 – 12, 2012, 10:00 master class

Google Analytics is a simple and effective tool for analyzing a website’s performance. However, as with any other tool, it has peculiarities of use. On October 11 and 12, the contextual advertising agency iConText had given a master class at Digital October dedicated to providing full immersion in all the theoretical and practical aspects of working with Google Analytics.

The master class was useful to anyone who wants to acquire the full range of abilities for working with the leading online counter: you learned how to carry out a precise analysis of an audience, carry out an objective evaluation of existing advertizing campaigns (media, contextual), and, most importantly, increase the effectiveness of your website’s operation.

Theory was always accompanied with practice in a real-time regime.

After our master class, you are able to answer the following questions yourselves:

  • Where am I losing visitors on my site?
  • How can highest-quality traffic be obtained?
  • Can sales be increased without spending more on advertizing?
  • What kind of marketing activity is most effective?
  • How can a site be made more attractive to clients?
  • What are visitors doing on a site?
  • Through what keywords and questions do people find my site?
  • What can and can’t be known through analytical counting?


The master class was of interest to:

  • Marketing specialists.
  • Internet marketing specialists.
  • Contextual-advertizing specialists.
  • SEO optimizers.
  • Webmasters.
  • Advertizing specialists.
  • PR specialists.
  • Business owners.
  • Anyone who wants to increase his site’s effectiveness.


Instructors: Timofei Putintsev, Director on Development of iConText, and Alexander Ivanov, Head of Web-analytics of iConText.


119072, Moscow, Bersenevskaya Naberezhnaya, 6, str.3

+7 (495) 003–16–16
+7 (985) 766–19–25