PR for HR: HR Club Meeting
On May 23 the Digital October Center held a meeting of the HR Club at its facility, dedicated to the study and practical application of the tools used to create personal and corporate brands in the HR industry.
Participants discussed the role of PR and images in personnel management, while also learning about the tools and finer points of creating a personal or corporate HR image within and outside of companies from Yana Babanina and Victoria Irbaieva (leading strategic, marketing, sales and corporate training specialists at Get Global), Oleg Bogatov (marketing and promotion specialist at Get Global; director at Russian State University of Cinematography), and Tatiana Ivanova (stylist at the Persona Club).
- participated in master classes focused on building a company’s HR brand, as well as the image and style of HR specialists;
- were able to try their hand in front of the camera, with the help of professional cameramen recording clips for themselves or their company and receiving the finished product at the close of the event.