Online Political PR: Case Studies, 2011-2013
On December 13th, the Digital October Center hosted a daylong course in online political PR with Dmitry Sidorin. This program synthesized the speaker’s experience as a pre-election staff member in the recent presidential elections, as well as his work on Election Day 2013.
Dmitry serves as head of Sidorin Lab and participated in the founding of Reputation Lab, a research project designed to study the development and future of marketing and social communications. He is considered an expert in the field of online image management.
Program participants received:
- an overview of the key tools necessary for working in political PR, collecting methods, data processing, and team formation;
- advice on getting your information onto top mass media websites, working directly on election day, and analyzing campaign results;
- and a certificate of participation in the day’s course.