“Online trading mistakes: how not to be like the rest” public lecture

November 17, 2012, 13:00 lecture

On November 17 the RMA business school hosted a public lecture by e-commerce consultant and Digly.ru CEO Sergei Egorushkin. The topic was “Online trading mistakes: how not to be like the rest”.

Sergei told guests about the behavior of online shoppers, why it is so difficult to make purchases online, common mistakes, product promotion secrets, sales mechanisms, working with the target audience and ways of evaluating an online store. Those who are new to online trading also found out the basics of opening an online store.


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