Next Great App

May 24, 2012, 18:00 conference


On May 24th Sberbank held the Next Great App conference, dedicated to the future of cellular applications, at Digital October. The conference was conducted in a talk-show format with the participation of the creators of the most popular applications.

The appearance of smartphones and the iPhone and the development of social networks and services have caused explosive growth of a new area of program development – cellular applications. The most popular games; image, video, and audio-processing programs; instructional programs; and navigation and communications services are downloaded by several million users within a week after release.

Today, the biggest mergers and the most eye-catching startups are taking place in this area, and the greatest rates of increase in the cost of business are related to the sphere of applications. According to the predictions of analysts, this is only the beginning. It is the beginning because the new technologies are simple, easy to use, and are opening up infinite possibilities.

• What sort of possibilities are these?
• How can they affect our lives?
• What will be the next application to make waves?

In order to take a look at the future, specialists assembled at the conference and shared their views on the newest trends and developments in the area of cellular applications. The event program featured the world’s most popular developments and a prognosis of the future of cellular technologies.

The special guest of the conference was Gerd Leonhard, a specialist in the area of digital technologies, communications, and media. A consultant for the companies Sony BMG, BBC, Orange, The Financial Times, YouTube, Nokia, The Guardian, Google, Telkom Indonesia, Siemens, RTL, ITV, France Telecom, Deutsche Telekom, Omnicom, and others. The author of the books ‘The Future of Music’, ‘The End of Control’, ‘Music 2.0’, and ‘Friction Is Fiction’. An expert in questions of Web 2.0, social networks, cultural changes taking place under the influence of new technologies, and strategies for developing digital content and business models of the future. The Wall Street Journal has named Leonhard one of the world’s leading media futurologists.


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