Monetize Your App

February 11, 2013, 19:30 program

On February 11 at 19:30, the first part of the General Assembly educational program, “Monetize your app”, was held at the Digital October center.

There are various ways to monetize mobile apps, including: charging for apps, selling virtual products to users or through advertising. The question is how to choose the best strategy.

Glen Nigel Straub is the global monetization director of Millennial Media. He held an online master class on how to get your priorities straight when working on the mobile market. Visitors was able to ask our special guests questions after the lecture. Our guests include key specialists from technology companies with experience of monetizing mobile apps on the Russian and world markets. Users could then share their thoughts in the Happy Hour at the end of the event.


  • Understanding the mobile advertising market. Lesson one: It’s fragmented.
  • Should I make my app paid or free? Discussion.
  • What is a virtual product? Think of virtual products as purchasable enhancements to your apps.

In February 2013, Digital October became a Satellite Partner of General Assembly (GA). GA is one of the fastest growing global technology networks and organizes educational events for entrepreneurs across the world. In addition to Moscow, a further 13 cities including New York, Berlin, London, Paris and Tel Aviv, participate in the project.

photo gallery

all photos of event




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