Mobile marketing: a guide to developing a brand in the mobile world
On June 9, Leonid Bugaev, an expert in the area of mobile technologies, held a master class at Digital October, in which he talked about marketing instruments for organizing interaction with a brand through a smartphone.
Participants in the master class learned what effective marketing instruments exist in mobile marketing and how to use them in communication with consumers, where and how consumers interact with brands with the help of a smartphone, and what possibilities exist for the creation of new sales channels via mobile devices.
Leonid Bugaev, an expert in the area of mobile technologies, a serial entrepreneur, and creative director and part owner of the digital advertising agency Nordic Agency AB (Moscow-Stockholm), leaded the master class.
Detailed information on the master class can be viewed here: http://moco.mdday.ru/master-klassyi.