Yandex.Taxi-style Mobile Marketing

Important
November 26, 2013, 19:00 seminar

On November 26 the Digital Guru Club convened at the Digital October Club to listen to Yandex’s Daria Zolotukhina and Mobio’s Alexey Pisarevsky.

Daria, who runs Yandex’s mobile marketing group and is responsible within the company for promoting apps and mobile advertising, gave a talk about how she and her team resolved the issues that came up when promoting Yandex.Taxi.

Alexey, the general director of Mobio, a mobile advertising agency, was asked whether companies even need mobile apps. So his speech, entitled “Mobile Channel for Business: Forget Apps,” was devoted to comparing mobile marketing tools, as well as the conclusions he has drawn from his six years of working in the industry.

 

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