A master class with former Louis Vuitton CEO Vincent Bastien
On September 13, Russia’s first master class with Vincent Bastien, coauthor of the book The Luxury Strategy and formerly CEO of Louis Vuitton and Yves Saint Laurent Parfum, took place in the Digital October Center.
Listeners learned about the peculiarities of developing an effective strategy for luxury brands and managing and developing an elite company, what mistakes need to be avoided, and what is entailed in applying traditional marketing instruments for luxury-class brands. In his master classes, Vincent Bastiеn masterfully fuses a structured approach with case examples from his personal and international practice. Vincent Bastien visited Russia on the invitation of W — a private club with unique privileges and a concierge service on the basis of the most up-to-date digital technologies.
Vincent Bastien is a professor at France’s leading business school, HEC School of Management, and also teaches at TRIUM Global Executive MBA and the London School of Economics.