Marco van Veen. Add to reality with your impressions

Important
April 13, 2012, 19:00 lecture

live

On the 13th of April the Digital October Center invited, as part of the Knowledge Stream project, Marco van Veen, who gave a lecture entitiled “Add to reality with your impressions” from the series “Future of Communication.”

Mr. van Veen is the Director of the Dutch company Bitmove, which literally raises the next level of communication with the help of new technologies. Marco calls this approach “experiential marketing” or the “marketing of impressions”.

Marco van Veen revealed the core of this new approach using his own experiences, which are quite impressive. For example, a public service announcement, a recent winner at the Cannes festival, was built on the technology of augmented reality. This brilliant stand against aggression demonstrates the key concept of Bitmove; namely that acquaintance with brands should be a personal and positive experience for the consumer. Technological tools are unlimited and constantly evolving.

Marco van Veen, as a founder of new media with twelve-year experience successfully promoting brands such as Heineken, Samsung, Nestle, and the Anne Frank Museum, told about how to attract and hold the attention of consumers, how to encourage people to share their positive experiences and also about how to enjoy that fame.

After the lecture a discussion with Russian experts took place. Among these experts there were technologists, marketers, and artists.

speakers

100000000000003159923820 show Oleg
Vakhromeev
PR/Marketing director
REDMADROBOT
100000000000004003219852 show Mitya
Voskresensky
Digital strategist at Euro RSCG
100000000000002234711081 show Viсtoria
Derevyanko
Heineken Brand Manager
100000000000002237888781 show Ilya
Ryzhkov
Head of Producing department of Red Keds
100000000000003332295775 show Irina
Kharseeva
PR-manager of AR Door

photo gallery

all photos of event

General partner

Rostelecom

Intellectual partner

Russian Venture Company

Internet partner

Sostav.ru

Media partners

Russia Beyond the Headlines
Moscow24
Look at me
GlobalTechnovations
Opora-Credit media holding
Chaskor (Private Correspondent)
Moscow Business School
Business portal Smallbusiness.ru
NETOLOGY
Cinemotion Group
FLACON
MBAConsult
RMA
InCube business incubator
S&T RF
IKRA
PeopleMind
KINOTE
GreenfieldProject
Begin Group
COSSA
Higher School of Economics (HSE) Business Incubator
VBO Consulting
StartupAfisha

contacts

119072, Moscow, Bersenevskaya Naberezhnaya, 6, str.3

+7 (499) 963–31–10
+7 (985) 766–19–25
do@digitaloctober.com