Robin Hofmann. Audiomarketing: Sound of brand

Important
April 17, 2012, 20:00 lecture

live

On April 17, Digital October invited Robin Hofmann, a leading specialist in audio marketing, to speak at a Knowledge Stream event.

Robin Hofmann is the owner of the company HearDis! Corporate Sounds, among whose clients are huge brands such as Mercedes-Benz, Tommy Hilfiger, Vodafone, Adidas and many more. Mr. Hofmann teaches “Corporate Audio Branding and Musical Marketing” at the Berlin Academy of Design.

Robin was assisted by his colleague at “HearDis!”, Andreas Schönrock, who teaches “The Culture of Communication” at the University of Ludwigsburg.

Music is a unique advertising format. Even if you cannot watch a television or see the various slogans, you will hear the music. Music touches the heart and instantly creates associations within the subconscious. Musical marketing was developed on these laws of nature.

Robin Hofmann and Andreas Schönrock use digital technology that allows them to build a musical strategy for brands based on objective parameters, rather than the subjective opinions of a brand manager. Using successful stories of their own clients, they revealed the secrets of the musical marketing: "music in the areas of trade," "audio branding", the sponsoring musicians and festivals, the branding of social networks, creating widgets. They also highlighted the legal aspects of audio marketing.

As an example of audio marketing, one of the strategies they developed for HUGO BOSS is an audio compass for travel around the world. For this project, a wide variety of modern music has been compiled, and regions on the map have been assigned individualized musical profiles: BOSS Black, BOSS Orange, BOSS Selection and HUGO. You could find out about the results of this innovative experiment on April 17.

speakers

100000000000002719196708 show Alexey
Garmoniya-Polikarpov
Development Director of Thematic Media (founders of Habrahabr.ru), moderator
100000000000001371759171 show Anna
Kalinicheva
Head of department of cinema and television of Pervoye muzykalnoye Izdatelstvo
100000000000003557190203 show Andrey
Krichevsky
CEO of Firma Melodiya and CEO of VOIS
100000000000003257627469 show Igor
Medvedev
Music Producer of BBDO Group
100000000000001827944792 show Leyla
Neyman
Managing partner of Seneschal Neyman
100000000000003097264576 show Nadezhda
Pozdnyakova
PR & Marketing Director of Lacoste Russia
100000000000000330117625 show Artem
Harchenko
Media Director of PROMODJ
100000000000003495790021 show Vladislav
Khudyakov
CEO of HearDis Corporate Sound Russia

photo gallery

all photos of event

General partner

Rostelecom

Intellectual partner

Russian Venture Company

Internet partner

Sostav.ru

Media partners

Russia Beyond the Headlines
Moscow24
Begin Group
RMA
Theory&Practice
F5
InCube business incubator
Chaskor (Private Correspondent)
NETOLOGY
GreenfieldProject
KINOTE
StartupAfisha
PeopleMind
The U.S. Russia Center for Entrepreneurship
GreenfieldProject
Shopogoliq.ru
S&T RF
PROMODJ
StarIndex
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contacts

119072, Moscow, Bersenevskaya Naberezhnaya, 6, str.3

+7 (499) 963–31–10
+7 (985) 766–19–25
do@digitaloctober.com