Case Studies in Innovation Design and Branding

October 26, 2013, 15:00 master class

On October 26 the Digital October Center will host a meeting of the InnoStar club.

During the first part of the event, those with their own projects will, as always, have the opportunity to participate in a master class on presentation skills with Dennis Korichny, developing their pitches with the help of experts and the auditorium.

At 5 PM Pavel Rodkin, designer, branding and visual communications expert, and professor at the National Research University’s Higher School of Economics, will begin his lecture.

As part of his presentation he will:

  • unpack key problems with branding and designing new products,
  • and go through case studies of successful manufacturing, graphic design, and advertising innovations.


The event is being offered free of charge. To register, send you name and position, the name of your organization, and your contact information to


119072, Moscow, Bersenevskaya Naberezhnaya, 6, str.3

+7 (495) 003–16–16
+7 (985) 766–19–25