How do you measure the effectiveness of creativity?

February 7, 2013, 20:00 lecture

On February 7, a free lecture on “How to measure the effectiveness of creativity” was held at the Digital October center by specialists from the Affect Digital agency Nikolay Syusko and Aleksadr Sopenko.

The speakers told guests about the nature of creativity and its effectiveness, including methods to measure its KPI. Specific examples from Affect Digital were examined as well as the nuances of working in a creative agency.

About the speakers:

Nikolay Syusko is development director at Affect Digital. He previously worked at a number of top Ukrainian communication and digital agencies (Ogilvy, PRP, Coxo, Brainberry). He has run campaigns for Coca-Cola, HTC, Microsoft, МТС and Nemiroff. He has participated in a number of high-profile conferences on online marketing. He has published articles in,, Adme,, Expert and MMR, as well as other respected publications.

Aleksandr Sopenko is manager of the creative team at Affect Digital and has been working in this area since 2009. She has managed more than 30 large-scale projects for such companies as Russian Railways, Marlboro, Velkopopovický Kozel, Philips, SAP, Life and others.


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