Mobile and Online Banking in the Russian Federation: Findings
On July 18th at the Digital October Center, the Markswebb company presented its efficiency ratings of Internet banking for organizations and mobile banking for individuals: their charts, entitled “Business Internet Banking Rank 2013” and “Mobile Banking Rank 2013”, respectively.
The agency’s analysts compared the 20 most popular Russian online services for companies, and also conducted usability testing on the mobile versions of websites and apps for Android, iOS, and other platforms (all in all, 80 different interfaces) released by 30 Russian banks.
Their research focused on two key effectiveness parameters: operability and ease of use – and was carried out in several different phases. Over the course of their presentation, Markswebb representatives will give a comparative overview of participating banks’ services, offer in-depth commentary on how the ratings were determined, and answer questions from the audience.