eTarget: Technology and KPI in Marketing

March 27 – 28, 2014, 09:00 conference

On March 27-28, marketing and advertising directors and managers, in addition to those of internet projects and representatives of profile agencies, will gather at the Digital October Center for eTarget 2014, where they will discuss pertinent issues regarding promoting businesses online.

This year the organizers are promising to pay particular attention to detailed and interactive case studies (numbers, KPI, methods), as well as workshops on reaching standard business objectives (also looking at alternative solutions). They are also planning to bring in 60 experienced experts, who will participate in discussions, round tables, and lectures.

The set of lecturers will not be finalized until the end of February, which means that those who wish to do so can apply to participate.

Some of the topics to be discussed:

  • Successful mechanics for creative brand promotion online, as well as how to correctly set up a plan of action for the creative side of a venture
  • Interaction with a mobile app’s audience; retaining old users and bringing in new ones
  • Aspects of email marketing, in particular boosting mailing conversions
  • Strategies for search marketing and revising SEO budgets when links are denied due to rankings
  • Measurable results of web analysis for a company as well as the issues faced when selecting quality indicators to evaluate the effectiveness of marketing channels


The price of tickets through January 31 is 18,000 rubles, after which it will be bumped higher.

A free exhibition of companies working in internet advertising will be offered parallel to the primary program at eTarget.

photo gallery

all photos of event


119072, Moscow, Bersenevskaya Naberezhnaya, 6, str.3

+7 (495) 003–16–16
+7 (985) 766–19–25