Jeff Howe. Power of Collective Mind

Important
June 26, 2012, 20:00 lecture

live

On June 26, the Digital October center, as part of the Knowledge Stream project, hosted a lecture by Jeff Howe, a contributing editor for Wired magazine and the writer of the book Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business.

Jeff Howe has been a journalist for more than 15 years. He has written for the magazines TimeU.S. News & World Report, and Mother Jones and The Washington Post newspaper. Howe has traveled around the world working on stories ranging from the impending water crisis in Central Asia to the implications of gene patenting, and in the first decade of this century he became interested in the possibilities of collective creative action by large numbers of different people.

In June 2006, he published the article “The Rise of Crowdsourcing” in Wired magazine, in which he was the first person in the world to use the term “crowdsourcing.” In this article, Howe described the phenomenon of people coming together to solve problems without, or with very little, remuneration and the effects of the development of such groups for companies that are solving analogous professional tasks. He continued to study this phenomenon and describe it on his blog, crowdsourcing.com. In a few years, Jeff Howe brought together his thoughts and observations in the book Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business. Here is what he says about crowdsourcing now:

In his lecture, Jeff Howe talked about the phenomenon of crowdsourcing: its background, appearances, developments, and existing forms. The basic theme of the lecture was the use of internal crowdsourcing in companies, that was, attracting enthusiasts for solving problems not from outside, but from the company’s staff. He believes that employers often do not realize what their employees are capable of and how many ideas and solutions they could suggest if only given the possibility. Howe also shared with his listeners his experience in uncovering such potential inside a company and described instruments that are necessary for so doing.

speakers

100000000000002662811701 show Yaroslav
Bikhovsky
WIkiVote! Marketing and Sales Director
100000000000001796553411 show Konstantin
Garanin
Moderator, Citycelebrity.ru crowdsourcing platform founder
100000000000001464309209 show Oksana
Kukharchuk
MTS Corporate University Department Head
100000000000002853135877 show Alexander
Malukov
Witology President and CEO
100000000000000214193293 show Sergey
Ryzhikov
CEO of 1C-Bitrix

photo gallery

all photos of event

General partner

Rostelecom

Intellectual partner

Russian Venture Company

Program partner of lecture series

Bitrix

Radio partner

Kommersant FM

Language partner

LinguaLeo

Media partners

Moskva.fm
Respublica
Look at me
BrainOn
F5
FLACON
GlobalTechnovations
GreenfieldProject
Slon.ru
Business portal Smallbusiness.ru
StartupAfisha
Theory&Practice
Hard / Magazine
Хакер.ru
HSBI
Institute of Open Business Education and Design
Citycelebrity
Viadeo
Frukt
Moscow24
StartupPoint
W-O-S
Higher School of Economics (HSE) Business Incubator
artplay
National Reserch University "Higher School of Economics"
RMA
Chaskor (Private Correspondent)
Pronline
Alpina Publisher

contacts

119072, Moscow, Bersenevskaya Naberezhnaya, 6, str.3

+7 (499) 963–31–10
+7 (985) 766–19–25
do@digitaloctober.com