Digital Branding: Building a Brand in the Digital Age

Attendees of the Digital Branding Summit will discuss the best cases in contemporary marketing and assess the influence of digital communications on traditional business. At this event, brand leaders will share their expertise in developing marketing strategies that factor in the latest industry trends.

The summit’s key topics will include:

• brand-building strategies in the digital age;
• reputational marketing;
• crowdsourcing and user-generated content;
• mobile marketing with optimal returns;
• integration with social media for successful promotion;
• SoLoMo: Social, Local, and Mobile.

In addition to expert presentations, the summit will also feature master classes at which you can find out more about content strategies and social media monitoring and also learn how to evaluate exposure.