Digital Branding. Best Practice Guide

June 5 – 6, 2013, 10:00 summit

The Digital Branding summit was held at the Digital October center on June 5-6, during which company representatives and experts presented their ideas, case studies and strategies for creating a brand in the era of digital technology.

The program included insights and analyses into the most successful companies, an assessment of the influence of digital communications on traditional marketing methods and business, as well as examples of marketing challenges in new media:

Digital Branding — the rules of building a successful brand today and tomorrow;
The world's most successful companies;
Unique presentation formats: client + agency;
Content Management;
Brand Engagement Management;
Consumer Generated Content & Crowdsourcing;
Social PR. Managing reputations on the internet and social media;
Digital Targeting;
Digital CRM. Social media as a service strategy;
Integrated Campaigns. Media planning and evaluating the effectiveness of integrated campaigns;
Digital BTL. New opportunities – amazing results;
E-commerce & Social Shopping;
SoLoMo. Social, Local and Mobile. Integration & Opportunities.

PROGRAM

05 June

09:30–10:00

Registration. Exhibition and welcome breakfast

10:15–12:00

Session1. Big Brands &Their Marketing Plans. Panel discussion

12:20–14:00

Session2. Digital as Part of Integrated Campaign. How to integrate social media for a successful marketing strategy. The digital ecosystem of a brand.

15:00–16:45

Session3. Co-Creating Brand Strategies. Content Management. UGC-Campaigns. Crowdsourcing,

17:00–19:00

Session4. Reputation Management. Social PR. Social Media Monitoring & Crisis Management.

19:00–21:00

Digital Networking Party

06 June

10:00–12:00

Session5. Digital BTL. New opportunities – amazing results. Digital Event. How to maximize the potential of location based marketing.

12:20–14:00

Session6. E-Commerce. Social Shopping & M-Commerce.

15:00–16:40