Summit Digital Branding

June 7, 2011, 10:00 conference

On June 7, Digital October held a summit called Digital Branding. Among the participants were representatives of more than 300 brands: Megafon, PepsiCo, Samsung, Nokia, MTC, Intel, Adidas, Sony Ericsson, Procter & Gamble, Unilever, Beeline, Nissan, Sberbank, Euroset, Unicredit Bank and VKontakte etc.

Participants evaluated the performance of projects that were already up and running, and answered questions about how to make a brand a success online and whether you can take advantage of the popularity of social networking websites to improve your market figures.

Summit Themes:


  • A brand’s digital platform as the nucleus of a communication strategy
  • Long-term strategies in digital media
  • Digital possibilities of BTL advertising
  • CRM, managing personal relations with digital media users
  • Planning and evaluation of integrated campaigns
  • Marketing tools in social networking media
  • Budgeting for digital marketing
  • Monitoring and evaluating social marketing performance


Find out more about the program at the website or call +7 (495) 787-85-63 (62).


119072, Moscow, Bersenevskaya Naberezhnaya, 6, str.3

+7 (495) 003–16–16
+7 (985) 766–19–25