Digital Silicone-Free – a conference focused on digital marketing and advertising
On June 7 the Digital October Center hosted Cossa.ru’s next conference from its “Digital Silicone-Free" series, focusing on promotion strategy issues for brands in the digital, new media and mobile marketing, marketing automation, and sales industries.
Vitaly Bykov (Red Keds), one of the co-organizers for the event, emphasized that “In addition to brand managers and foreign guests, we invited major platforms, a large number of agencies, and tech platforms. Our goal is for the conference to be not simply a place for learning, but a platform for resolving real business issues.”
The primary program featured speeches by representatives of major transnational companies, including the head of the digital department at Maybelline/L’Oreal Mathis van der Putten , the global community manager at Jack Daniel’s Cordell Lawrence, Nick Sonermann from InnoSpark Consulting UG and others.
Conference speakers included brand managers and marketing directors from Lenovo, Tommy Hilfinger (USA), New Look, Unilever, Ford, Yves Rocher, Pepsico Russia & Wimm-Bill-Dann, Watsons, Fazer, Philips, Aviasales, P&G and Alfa-Bank.
The forum also featured specialized lectures from experts in the following fields:
- Design in a digital environment
- Marketing automation
- Digital project production
- Monitoring and analysis