Mobile Developer & Business Day

December 19, 2013, 09:30 conference

On December 19th, the Digital October Center hosted a concluding conference for all those connected with the mobile app industry in Russia and the CIS.

Clients and studios gathered together to find one another on Mobile Developer & Business Day. Over a series of round tables and discussions, they also covered the practical issues of creating, and marketing information and gaming services.

How do you drum up sales for your app and promote it via Facebook and high-profile mass media outlets while working on a shoestring budget? How should you deal with different kinds of audiences? Which tools and metrics are the most useful? Do pure data values have any merit?

Representatives from Rovio, Samsung, Evernote, Bookmate, Budista, Pruffi, 2gis, Nordic, AdWatch, Aviasales and many others discussed these questions within the context of four different sections. All in all, around 60 Russian and international experts were in attendance.

At the same time, the conference featured a “Developer’s Alley”: after visiting the exhibit, executives from major companies searching for developers were able to look at the contractors’ work and discuss potential collaborations in a special negotiation zone.



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