Conde Nast Digital Day

Important
April 12, 2012, 10:00 conference

live

On April 12th Digital October hosted Condé Nast Digital Day the regular annual special b2b conference on new media by Condé Nast Russia Publishing house.

CNDD is the annual conference on digital-media trends by the publisher of VOGUE and Wired for the lux industry professionals. CNDD welcomes professionals from all over the world to speak about new media technologies, trends of mobile devices and digital magazines, successful cases of the lux sphere digital marketing, online and mobile commercial.

At Condé Nast Digital Day international professionals on digital familiarized the conference participants with successful examples of luxury online-marketing. They helped to get oriented at changing media landscape and recommended on effective internet brand communication.

This Condé Nast Digital Day conference concerned the issues of marketing luxury in new media. The next subject matters were discussed at the conference:

  • Fashion future in new media. How customer behavior is changed under the influence of social networks, mobile devices and video. Global phenomena of new media and local internet features in different countries. New ecosystem: the impact of digital media and devices on business models.
  • Mobile revolution. Mobile phones are dead – long live mobile devices! Mobile applications could be a fine toy as well as real marketing or service instruments. Geolocating, collaborative analisys, mobile commerce as a three pillars of useful mobile application.
  • Everyday prophet. All media are multimedia now. Advertisement creative with no limits on its possibilities. Reader as a co-editor. What will attract new customers?

You can get additional information at www.cndd.ru.

 

SCHEDULE:

09:00 – 09:30 Registration

09:30 – 09:40 Opening word
Karina Dobrotvorskaya, President of Conde Nast Russia

09:40 – 10:20 Conde Nast International: multimedia future
Nicholas Coleridge, President of Conde Nast international

10:20 – 11:00 Digital future of fashion: new customer, markets globalization, new ecosystems and business models
Imran Amed, founder and Editor-in-chief of businessoffashion.com

11:00 – 11:20 – Coffee Break

11:20 – 12:00 Creative multimedia solutions for luxury brands. Custom solutions & special projects
Cameron Connors, CEO of The Studio, Conde Nast USA

12:00 – 12:40 TSUM: Designer clothes and online commerce
Piter Partma, CEO of TUSM trade house

12:40 – 13:40 Lunch Break

13:40 – 14:20 Creative opportunities for lux at new media
Robin Derrick, Creative Ddirector at Spring Studious, previously Art-director at VOGUE UK

14:20 – 15:10 Round table. Interactivity and luxury. Is it possible to talk with the icons?
Moderator – Aleksander Alekseyev, President of Russian Art-directors Club. Participants: Vladilen Sitnikov, Grape; Aleksander Kudryavtsev, Brand Studio.

15:10 – 16:00 Round table. Internet audience dimensions
Moderator – Ruslan Tagiyev. Participants: German Klimenko, Liveinternet

16:00 – 16:20 Coffee break

16:20 – 16:50 Cut the rope: from the megahit to the megabrand
Mikhail Lyalin, CEO of Zeptolabs

16:50 – 17:50 Round table: mobile revolution
Moderator – Igor Faletskiy, Mobify. Participants will be determined.

17:50 – Concluding speech
Anita Gigovskaya

18:00 Cocktail
The Dome

photo gallery

all photos of event

contacts

119072, Moscow, Bersenevskaya Naberezhnaya, 6, str.3

+7 (499) 963–31–10
+7 (985) 766–19–25
do@digitaloctober.com