Chain Reaction. Projects for Children and Mothers

November 15, 2012, 18:30 seminar


On November 15, an event in the Chain Reaction series was held at Digital October — now in a teleshow format, made discussion even more dynamic!

This time, we was awaited projects aimed at children and their parents: educational websites about motherhood, entertaining children’s project, internet stores for children’s goods, children’s clubs, gaming websites, and other such services.

Chain Reaction was the possibility

  • To work out and rehearse your five-minute presentation with specialists from PwC and Digital October;
  • Present your product on a large stage front of an audience of 120 people consisting of specialists in the areas of information technology, finance, and marketing;
  • To receive feedback from experts who have great experience in the area of creating products for mothers and children, as well as in the sphere of promoting and financing business;
  • To hear useful advice from people who are doing something, who are developing their businesses just like you and are ready to share their experience and tactics that they have found to be successful;
  • To obtain a presentation with fundamental recommendations from the event, as well as a video recording of your presentation;
  • To see your company in a report on the website (more than 8000 people have read the report of the last CR).

We selected three companies for participation in the Chain Reaction “Projects for Children and Mothers. Their discussion was divided into three sections: the functionality of the product and its competitors, the business model and financing of the product, and marketing and ways of promotion. Both experts and spectators in the hall and online commented on each subject via a video broadcast on the Digital October website and Twitter (hashtag #inchain).

photo gallery

all photos of event


Russian Venture Company
Moscow Department of Science, Industrial Policy, and Entrepreneurship
Moscow Seed Fund
Bricolage Seed Foundation

Special partner

Startup Woman

Media partner


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