Business and sport: communities

September 17, 2014, 19:00 seminar

On September 17th, the Digital October Center will play host to a Digital Guru seminar on the development and monetization of sporting associations. Over the course of the seminar, representatives from leading RuNet sporting communities, the Yougifted YouTube channel and the I LOVE RUNNING running school, will share their experiences.

Seminar participants will gain a deeper understanding of the collaborative potential of business and sports. They will also learn more about product placement within the marketing communications system, what kinds of advertising are available on YouTube, and what makes them unique.

You will hear presentations by:

Maxim Zhurilo: founder of I LOVE RUNNING, Russia’s largest amateur running school, and I LOVE SWIMMING, a swimming school.

The Yougifted Project: one of the most popular Russian-language YouTube channels (with more than 800,000 subscribers and over 6 million monthly views).

In order to participate in this seminar, please send an e-mail to with the subject line “Participating in the September 17th Seminar”. Be sure to include your contact information.


119072, Moscow, Bersenevskaya Naberezhnaya, 6, str.3

+7 (499) 963–31–10
+7 (985) 766–19–25