Alison Lewis. The Future of Fashion is Now: Would you like Shoes with GPS or Dress with Wi-Fi?

November 30, 2011, 21:00 lecture


On November 30th, Digital October held a teleconference with Alison Lewis. Alison gave a lecture on “The Future of Fashion is Now: Would you like Shoes with GPS or Dress with WiFi?”, part of the Knowledge Stream Project’s “Lifestyle” series. The lecture was of interest to entrepreneurs and designers seeking to build projects at the intersection of fashion and high technology, as well as to all fans of the fashion business wishing to keep abreast of future trends and know what technological concepts a buyer values.

Fast Company magazine named Alison Lewis one of the 100 Most Influential Women in 2010. Alison works developing ideas and promoting projects pertaining to “smart” fabrics, DIY projects, and interior design. On her blog,, Alison writes about the use of electrical components in clothing (LED, solar panels, antennas). In addition, Lewis is creating “interactive” rooms that respond to the movements of people in them, and has a TV show about high-tech design called MyHome2.0.

On November 30th, Alison Lewis discussed how modern technologies are changing fashion and our understanding of clothes in general. What links fields like medicine, sports, electronics, textiles, and design? What will the fashion industry look like in 8-10 years? In the future, will clothing adjust to fit a person’s figure and needs? Alison has shown examples of her own work that combines high tech and high fashion.

Afterward, a discussion was held in Digital October’s conference hall with leading Russian fashion experts: designers, representatives from fashion houses, and magazine staff – Conde Nast Digital CEO Louisa Iznaurova; Sunday Up Marker founder Maria Bergelson; designers Dmitry Loginov, Nadia Nurieva; PR director Irina Kolesnikova; Moda.Ru founder Anton Alfer; Face Gallery editor Olga Buyanova.

To continue the discussion online, use the Twitter hashtag #knowledgestream during the event.

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