Adobe Efficient Frontier. The future of Internet marketing

July 19, 2012, 11:00 presentation

On June 19 at 11:00, in the Digital October center, the iConText contextual advertising agency and the company Adobe held an extended presentation of the platform Efficient Frontier and talked about their experience in using it on the Russian market.

Guests of Digital October learned about the basic features of Adobe Efficient Frontier. Actual cases of Runet leaders also were brought to the audience’s attention. The event was conducted by iConText’s Director of Development Timofei Putintsev and Andrei Suslov, production manager of Digital Marketing Adobe Systems in Russia and the CIS. The speakers talked about the basic trends of the contextual advertising industry and in what way the Adobe Efficient Frontier technology guarantees a successful solution to business tasks for its advertisers.

Adobe Efficient Frontier is a unique platform for conducting internet marketing that was developed in 2002 in the United States. Adobe Efficient Frontier is used by leading advertising agencies and companies in the United States, United Kingdom, France, Germany, Japan, and other countries. The annual budget of the campaigns that are managed with the help of Adobe Efficient Frontier exceeds $1 billion — a budget that is comparable to the annual volume of the entire domestic internet-advertising market. In May 2011, the Adobe Efficient Frontier platform began to be used in Russia, with its exclusive representative in the country being iConText. Adobe Efficient Frontier allows the entire spectrum of services provided by contemporary digital agencies to be brought together: management of advertising campaigns of any scale, assessing the effectiveness of advertising investments, and automatic regulation of rates depending on set goals.


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