Digital Silicone-free: We Make Marketers Tell the Truth!

November 18, 2011, 10:30 conference

On November 18, the second Silicone-Free Digital conference was held at the Digital October Center.

The objective of the Silicone-Free Digital project is to reveal the truth about digital marketing. The conference was attended by Russian and foreign specialists who work with major brands. They discussed the Russian media market from the perspective of marketers, rather than advertising agencies, and used their own projects as examples to demonstrate the effectiveness of various marketing tools and techniques.

The conference consisted of six sessions devoted to Russian and foreign media markets, digital strategies, social media, CRM and email marketing, and mobile technologies. The speakers included Anna Drobakha (Groupe SEB), Alexei Minaev (AnywayAnyday), Arina Mekhanoshina (Wrigley), Ekaterina Roshchina (Yves Rocher), Alexandra Kirsanova (Detsky Mir Center), Svetlana Beri (Soglassye Insurance Company), Nikolai Belousov (Panasonic Russia), Dmitry Shupik (SUN InBev), Maxim Lapin (Peugeot Russia), Vsevolod Plokhov (The Walt Disney Company CIS, LLC), Olga Kokorina (INTEL), Mikhail Kirsanov (Mann, Ivanov and Ferber; SPLAT; Konstanta), and Elena Solovieva (Samsung Russia).

Presentations from foreign experts were also made, including from Michael Fisk, vice president of International Digital Marketing at Sony Pictures; international digital consultant Piotr Gadziała of Poland; and Bogdan Tataru, digital marketing lead at Microsoft Russia.

The speakers presented the most successful case studies from their own work, offered advice to listeners, and also described their failed projects in order to warn colleagues against making the same mistakes.

You can read an interview with the conference organizers at the portal

A complete list of participants, information about the organizers, and the conference program can be found on the project’s website; you can also check for updates on Twitter and Facebook.

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