Press Conference for R-Broker VC
On November 10th at 11 AM, the Digital October Center hosted a press conference, “R-Broker VC Service: Automated Advertising Management on VKontakte”. The conference unveiled the first public automated service for VKontakte advertising, R-Broker VC. This service was previously known as Russia’s first bid-optimizer for managing rates on Yandex-Direct.
The conference participants discussed:
- the service’s functionality (ad auto-segmentation by sex and age, time targeting, automatic selection of optimal rates according to specified criteria, programmable strategies);
- terms of service;
- the results of beta testing, using examples from clients’ advertising campaigns.
The press conference was led by Mikhail Mukhin, executive director of internet agency Registratura.ru and developer company Soft Context, and Evgeniya Klyueva, director of advertising at VKontakte.
If you would like to receive more information about the conference, please email firstname.lastname@example.org or call (495) 661-98-97.