Design Thinking for Business Innovation

November 14, 2013, 19:30 Coursera Learning Hub

On November 14, the Digital October Center will present the first Learning Hub at its facility, a program presented by the most well-known free online education project in the world: Coursera.

Courserians from Moscow will be able to meet with leading Russian experts in this area and learn from them how to practically apply their new-found knowledge alongside the online course.

Registration period is over.

Learning Hubs are held at the Digital October Center with the support of Coursera. The dates and times of the lessons may change, though we will inform you in a timely manner of all changes made to the schedule via the participant mailing list.


Design thinking is currently one of the most popular ideas in business, with both startups and mature corporations, governments, and social services applying it as an alternative to traditional problem-solving approaches.

Thanks to Apple and IDEO’s success

it is currently offered as a new survival method in an environment that grows more competitive and innovative by the day.

However, for many this approach is still a long ways off and no less understood. The goal of our course is to introduce a large audience to the principles and cases of design thinking.

About the course

Author: Jeanne Liedtka (University of Virginia).

Length: 5 weeks of 1-1.5 hour lessons.

Course plan:

  • What is design thinking? Why is this approach more productive than traditional methods? Case study: The Good Kitchen. Where and how can one best apply design thinking?
  • How can we become innovative leaders? Design thinking affects not only the process, but also the people involved in that process. Before creating and testing design thinking ideas, it is worth evaluating one’s ability to notice new opportunities and act on them. Case study: two managers and their success as innovative leaders. Idea visualization.
  • How can design thinking be used to generate ideas? Case study: MeYouHealth. Design thinking algorithm. Applying intellect cards, brainstorming.
  • How to use design thinking to test ideas. Case study: IBM. Prototyping, training, teamwork.
  • What’s next? What can design thinking offer now that we know the theory and basic approaches? What needs to be done to fully exploit every opportunity offered by design thinking?


Requirements for participants: No particular prior knowledge is required.

Course curator: Ekaterina Khramkova, PhD, Master of Arts: Design & Branding Strategy, general director of the innovation design agency Lumiknows.


119072, Moscow, Bersenevskaya Naberezhnaya, 6, str.3

+7 (499) 963–31–10
+7 (985) 766–19–25