Event Management

August 18 – 19, 2011, 10:00 seminar

On August 18-19, the Digital October Center hosted a two-day seminar on event organization called Event Management: Marketing Experiences. The workshop was led by Alexander Shumovich and Alexei Berlov, founders of Eventum Premo and authors of the book, “Mix, But Don’t Stir: Recipes for Organizing Events”.

The seminar program included testing and evaluating the effectiveness of specific activities, business simulation games, and special case studies, such as:

  • Analysis of the most outstanding events from Eventum Premo’s practical experience;
  • Best Practices: the most famous events in the world.

Participants also discussed scenarios, logistics, and financial and technical basics for events, a well as a code of ethics for organizers, and their frequent mistakes. Practice games constituted 30-40% of the seminar. 10% were a review of case studies and an additional 10% included Q&A with the audience and exercise analysis.

For more information on the leaders and the seminar program, please visit: http://www.eventist.ru.

The organizers can be contacted by phone (+7 495 785 8446), as well as by email: artem@eventum-premo.ru.


119072, Moscow, Bersenevskaya Naberezhnaya, 6, str.3

+7 (495) 003–16–16
+7 (985) 766–19–25