Master Class: The 47 Principles of Truth

February 24, 2015, 19:30 master class


Master class leaders Andrey Skvortsov and Alexei Kapterev will discuss how to establish authentic communication: the most complicated – and often deciding – factor in the success of any person or brand.

This master class will set the stage for a New Professions Laboratory training program entitled, “Content Marketing: Authentic Communication” and will introduce participants to Andrey Skvortsov, the event’s curator.

The leaders of the master class will analyze the individual principles of authentic communication:

  • the laws of storytelling;
  • data visualization basics;
  • using video infographics;
  • selected aspects of the Stanislavsky method.


Andrey Skvortsov – Director and co-owner of Mercator, a video infographics and presentation studio. Winner of a gold medal from the New York Advertising Festival, finalist for best “Infotainment Correspondent” at the 2013 NYF TV & Film Awards. Host of “NTV Weather” and “Honest PR” on the ProBusiness television channel. Graduate of Moscow State University, Harvard Business School, and AIBEc Business School (MBA).

Alexei Kapterev – one of the leading specialists in presentation creation; professor at the Higher School of Business at Lomonosov Moscow State University, author of the book Presentation Secrets, which was published in English by Wiley and then in Russian in 2012 by Mann, Ivanov, and Ferber.

This is a free event. Prior registration is mandatory. 

photo gallery

all photos of event


119072, Moscow, Bersenevskaya Naberezhnaya, 6, str.3

+7 (495) 003–16–16
+7 (985) 766–19–25